The Blog Tree
News
Daily desks, wire blogs, and the sites that still break a story before the paper. On the original tree they sit high on the trunk, close to the sun of traffic.
- Home
- The Blog Tree
- Interactive map
The Blog Tree
A viral infographic of the blogosphere. Eloqua brought the marketing brief. JESS3 drew the limbs. This page is the interactive home for that map.
Click a limb
Roots are tools. The trunk is publishing. Branches group how people actually blogged.
Eloqua × JESS3
A marketing services firm and a data-design studio. One brief. One poster that kept getting forwarded.
Eloqua
The marketing services company that commissioned and spread The Blog Tree. Demand gen, lists, and a reason to print a wall chart.
JESS3
The creative agency that drew the limbs. Information design, not a logo dump. The tree is still how people remember the piece.
How it was read
Aggregate 4.8 from 128 ratings. Three notes below.
★★★★★
The clearest picture of how blogs cluster. I still send the tree to new editors.
Alex Rivera★★★★★
JESS3 made the data readable. Eloqua made it travel. The branches still hold up.
Priya Shah★★★★☆
A poster you actually study. Tech, culture, and news sit on different limbs, not in a list.
Morgan LeeQuestions
What it is, who drew it, how to read it.
A viral infographic that maps the blogosphere as a tree. Eloqua and JESS3
published it as a shared project.
Eloqua, a marketing services company, with creative agency JESS3. This site is
the interactive home for that piece.
Roots are platforms and tools. The trunk is publishing. Branches group news,
tech, culture, business, and personal blogs. Click a limb on this page to open a note.
Credit Eloqua and JESS3. Email [email protected] if you need a still for
slides.